Top 10 UGC Agencies in India for Brands Looking to Create Better Content

If you run a brand, you’ve probably seen that people will simply scroll past a beautifully produced ad far quicker than they will scroll past a cousin’s wedding photo. That’s why UGC is so popular and why more and more brands are looking for UGC agencies in India to help them with it. UGC is user-generated content. In simple terms, it’s content that’s created by real people (reviews, unboxings, product demos, etc.) rather than a studio full of people.

This guide looks at 10 agencies you might want to consider, how to go about picking one, and a few pitfalls to be aware of. A quick caveat: this is not a ranking in any way, and I have not worked with any of these agencies. It’s all based on publicly available information, so do check out what they’re currently doing and what their prices are before you commit to anything.

What Is UGC and Why Do Brands Want It?

(Source – OpenAI)

Think of it as a recommendation from a friend, really. If some stranger on Instagram says a face wash has cleared up their skin, you’re far more likely to believe them than you would a billboard. That’s social proof, and that’s why user-generated content works so well.

Brands use it for:

• Adverts
• Product pages
• Emails
• Social media posts

It’s also generally less expensive than a proper studio shoot, so the finance team are always happy.

👉Click here to see how Boss Wallah works with brands and what we can build for you

Why UGC Agencies in India Are Worth Your Budget

You could do it yourself by chasing the creators, but it quickly becomes a mess. You’d have to find them, brief them, get the lighting right, and then chase the final video. A good agency will do all that for you.

India also has a particular challenge. Your customers speak a multitude of languages, and a Hindi video is going to have a very different impact in Chennai. Agencies with a broad network of creators can source you the right people who actually sound like your real customers.

Read More | Creator Licensing for Brands: What to Check Before Reusing Creator Content.

The Top 10 UGC Agencies in India

1. EzUGC

A platform that sells UGC to Indian brands. Definitely worth a look if you’re after a straightforward offer with no frills.

2. Iblix Digital

Built for D2C brands (those that sell directly to the customer online). It’s renowned for the range of video formats it offers, so you can test out which format works best for your product.

3. Sqroot

An agency that finds, briefs, and manages creators at scale. A great one to go to when doing it yourself simply stops being viable.

4. Neogen Media

Neogen publishes some very useful material on how creator content can grow beyond the one-off shoot. That points to them thinking about long-term programmes rather than just a single video.

5. Marketing Studio

Another name that comes up when you’ve got a brand that needs help with sourcing and managing creators. Good if you’ve got a team that just wants someone else to deal with the back and forth.

6. IRPR Agency

A Delhi-based agency that does UGC videos and claims to work with brands all over India. Definitely worth a call if you’re looking for a team right in the capital.

7. Schbang

A well-known creative and digital agency. If UGC is one element of a wider strategy, then they’re definitely worth looking at.

8. Social Beat

A digital agency with an established track record in influencer marketing (i.e., paying influencers to promote your product). Useful if you’re after UGC and influencers working in partnership.

9. Dentsu Webchutney

A bigger agency with a creative pedigree. Much better suited to larger brands with bigger budgets.

10. Kinnect

A Mumbai-based agency covering social, content, and performance. A good option for the mid-sized brand that wants one agency to do a range of work.

How to Pick the Right Agency

Don’t go on looks alone. A slick website doesn’t necessarily mean you’re going to have good videos.

Here are a few things to check before choosing an agency:

• Check their language mix: Hindi and English are pretty easy to find. The others (Tamil, Telugu, Kannada, Bengali, Marathi) require a much deeper pool of UGC creators, so you’ll need to ask specifically.
• Ask for real samples: Ask for videos that have been made for brands in your space. If all they’re going to show you is a highlights reel, just ask for more.
• Understand the pricing structure: Some will charge you per video, while others will charge you on a monthly basis. Make sure you know what you’re paying for before you start.
• Ask about usage rights: Find out how long and where you can use the content. If you skip that question, you’re liable to get some very awkward emails later on.
• Start small: Get a few videos in. If they work, scale up. If they don’t, you’ve saved both money and some sleep.

Read More | Beyond Views and Likes: How to Measure Creator Campaign Impact.

Common Mistakes Brands Make

(Source – OpenAI)

The biggest problem is over-scripting. If the person creating the content is just reading your brand message word for word, then it sounds like an advert, and people will instantly pick that up. Give them the key points and let them talk in their own voice.

Another error is to judge by the number of likes. A video with fewer likes can, in fact, generate more sales. You need to look at:

• Clicks
• Sign-ups
• Purchases

Finally, don’t just reuse one video forever. Good content creation requires fresh ideas, as audiences get bored very quickly.

Need Videos, Creators, or Regional Content for Your Brand?

Boss Wallah helps brands plan and execute video content at scale, without managing multiple vendors.

We work with companies to:

• Shoot large volumes of short-form videos using real creators and studio setups, suitable for social media, websites, campaigns, and launches
• Adapt the same videos for different languages, regions, and platforms, so one shoot works across India and global markets
• Launch products or campaigns through dozens or hundreds of creators, all managed, tracked, and reported in one system
• Support brands with ongoing content, launches, regional expansion, and performance-focused campaigns

Whether you need videos for a new launch, content for multiple markets, creator-led visibility, or a steady content pipeline, Boss Wallah acts as a single partner handling production, creators, and execution end-to-end.

👉Click here to see how Boss Wallah works with brands and what we can build for you

Final Thoughts

The right partner is going to be very much down to your size, your budget, and your audience. A small D2C brand might be perfectly happy with a UGC specialist, whereas a larger brand may well be better off with a full-service agency.

Shortlist two or three from the table, get some samples, and run a small test. Make your decision on the back of actual results.

FAQs

1. What Does a UGC Agency Actually Do?

It finds the creators, briefs them, manages the shoot, and delivers the finished videos or photos for your brand to use in its ads and social posts.

2. How Much Do UGC Agencies in India Charge?

It’s all over the place, really. Some work on a per-video basis, while others offer a monthly plan. Just ask for a clear quote that details what’s included.

3. Is UGC the Same as Influencer Marketing?

Not at all. Influencers post to their own audience. UGC creators create content for your brand to use, and they may never post it at all.

4. How Many Videos Should I Order Initially?

A tiny test batch will do. Try a few different styles and see which one gets the best response before you go any further.

5. Can Small Brands Use UGC Agencies?

Yes, lots of agencies work with startups and small D2C brands. Just be very clear about your budget so they can put together a realistic plan.