How to Make Social Media Content Easier to Find Through Search
The fact that you know how to make your social media content more easily discoverable through search can prevent you from experiencing the unpleasant situation of posting something excellent which only your mother and two faithful friends will see. Posting is only half the task; the other half consists in ensuring that people are able to find out what you share, regardless of whether they are using Google or the search function within an app.
The good thing is that you don’t have to be a tech expert; you only need to think in the same way as the people who are looking for you.
Why Searchability Matters
(Source – OpenAI)
We usually see social media as a place in which people scroll, but an increasing number of people use it as a search tool. For example, they enter “easy dinner ideas” on TikTok or “best budget laptops” on YouTube. They also make use of search engines (such as Google and Bing, which help people find answers) and end up on social media posts, profiles and videos.
That’s where social media SEO fits in. SEO is short for search engine optimisation and is just a more sophisticated way of saying ‘making your content easy for search tools to understand and display it to the appropriate people’; you can think of it as attaching a clear label to an item on your shelf so that customers don’t have to go through the entire shop to find it.
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Start With Words People Actually Search For
Before you start typing anything, ask yourself this question: what would a normal person type in order to find this?
Your keywords are those words. A keyword is just the word or phrase that people enter into a search box. For example, if you operate a bakery, then ‘cakes’ is a keyword, but ‘birthday cakes in Bengaluru’ is far more useful since it is specific. Such longer phrases are known as long-tail keywords and they generally attract people who are ready to take action, not just those who are browsing.
One quick method for finding some good results is to begin typing in a search bar and then look at what the platform offers as suggestions; since these suggestions are based on actual searches carried out by real people, they act basically as free hints.
Optimise Your Profile First
Since a person’s profile is usually the first thing that search tools look at, it’s a good idea to take care of it. This process is known as social media profile optimization and isn’t as difficult as it may seem.
- Give your brand a straightforward name; for example, if the brand is ‘Sunny Side Studio’ then do not refer to yourself as ‘SSS_official_123’.
- Include a keyword in your bio, for example ‘Wedding photographer in Pune’, so that both people and search tools will know exactly what you do.
- Use the same username on all platforms since this will make it easier for people to find you and easier for you to remember.
- Include a link to your website since this enables search engines to connect the different accounts of yours.
Write Captions That Do More Than Look Pretty
The text that you have under your posts is an invaluable resource. Since search tools are not always able to “see” what is in a photo or video, they rely on your written description.
Start with your main keyword in the first line or two and then continue as if you’re speaking to a friend. Don’t use the same phrase ten times in the caption because that looks spammy and people can tell right away.
For example, rather than saying ‘Cake cake best cake buy cake’, say ‘Our chocolate birthday cakes are baked fresh every morning since Monday needs help’.
Use Hashtags With a Little Common Sense
Hashtags are words that have a # placed in front of them and are used to group posts under a particular topic. They assist people in browsing and discovering content, but it does not follow that the more the better. Generally, three to five relevant hashtags are more effective than thirty irrelevant ones.
Vary your tags by using one general one, for example #homebaking, and a number of more specific ones such as #eggfreecakesbengaluru. The more specific tags will have less competition, which increases your chances of the posts appearing.
Read More | Beyond Views and Likes: How to Measure Creator Campaign Impact.
Do Not Forget Alt Text
Alt text is a brief written description of an image; it was developed so as to assist people who use screen readers and also enables search tools to understand your pictures. On most platforms you can enter it in the advanced settings of a post.
Stick to simplicity and be straightforward; saying “a three-tier chocolate cake with strawberries on a white table” is a lot better than using “cake pic”. Just describe what you can see, as if you were talking to a friend on the phone.
Spell Out Your Spoken and Visual Content
When you upload videos, be sure to include subtitles or captions on the video and also write a brief description below it. Search tools are able to read this text, and it’s helpful for people who are watching without sound, since most of us watch videos with the sound off when we’re on a bus or in a dull meeting.
It applies to the first few seconds of a video as well. Just state the topic out loud at once. For example, saying “Today I will show you how to fold a fitted sheet” is clear and provides search tools with something definite to catch onto.
Build Links and Encourage Sharing
When other websites create links to your content, this is known as a backlink. Search tools regard backlinks as votes of confidence. You can obtain them by sharing your posts on your own website, in newsletters, or in blog articles.
You should also consider engagement, since this involves likes, comments, shares and saves. If people interact with your posts, the platforms are likely to show them to a wider audience. Therefore, end a post with a simple question or ask people to save it for later. That is not being pushy; it’s good manners with a purpose.
Stay Consistent, Not Perfect
(Source – OpenAI)
Searchable content develops slowly, just as a good pot of tea does. Choose some topics in which you would like to be known and keep posting on them. Eventually, both audiences and search tools will associate your name with those subjects.
Once a month, check your analytics (the figures which show how well your posts perform). Identify the ones that are found via search and create more content similar to those. Your audience is in fact telling you what works, so it’s a good idea to listen to them.
Read More | Real ROI Equation: Video Ads vs Image Ads When Creative Volume Is the Bottleneck.
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Final Thoughts
The reason for making your posts easy to find isn’t based on tricks; it’s a matter of being clear, using the language that people use, and assigning each post the correct label. As long as you do these things, your content will cease from hiding and begin to appear where it should.
FAQs
1. How can I get my social media posts to appear in search results as quickly as possible?
Make sure to include a clear keyword in both your profile bio and in the first line of your captions since these minor adjustments usually produce the greatest impact.
2. Are hashtags still useful for search?
Certainly, but only in so long as they are relevant. It is better to use a few carefully selected hashtags than a long list of unrelated ones.
3. May posts made on social media appear on Google?
Yes they can; public profiles, videos, and certain posts appear on Google, in particular if they use clear titles, captions, and keywords.
4. How many keywords should be included in a single caption?
The keyword together with one or two others is quite sufficient. Just write in a natural way and don’t repeat the same phrase continuously.
5. How long before you notice the results?
It depends, but small improvements are generally noticed after a few weeks and more significant ones appear following two to three months of consistent posting.
