From Business to Brand teaches how to elevate a business into a recognizable brand through strategy, storytelling
4.4 from 1.4K reviewsThe "From Business to Brand Course" is a comprehensive course aimed at helping individuals turn their business into a brand. The course is taught by experienced mentors including Debleena Majumdar, Pratap Behara, Manohar Iyer, and C.S. Sudheer.
Ravi Shankar is a PR and Advertising Expert. He is the CEO, of Aim High Consulting, it's a leading communication consulting company, specializing in PR for Start-ups in India, with a presence across Bangalore, Delhi, and Mumbai.
<...Chapter 1
Course Trailer
Get a comprehensive understanding of the topics covered in this course.
Chapter 2
Introduction
Introduction of a brand building module
Chapter 3
What is in a Name
Discusses the importance of naming a brand and its impact on the brand identity.
Chapter 4
The logo that tells a Story
Focuses on the role of logos in brand communication and how they can communicate a brand's story.
Chapter 5
Defining your Brand Promise
Outlines the importance of defining a brand promise to communicate its purpose and value to its customers.
Who can take up this course?
Marketing and branding professionals
Anyone seeking to establish and grow their personal brand
Individuals looking to transition into a career in branding and marketing
Small business owners and managers seeking to establish a brand identity
Corporate managers and executives looking to rebrand their company
Understanding the difference between a business and a brand
Establishing a strong brand image and communication
Developing a brand strategy and action plan
Creating a customer-centric brand experience
Measuring brand success through analytics and metrics
Managing and protecting a brand's reputation
Ms Debleena is a co-founder of Kahaniyah- - a storytelling venture combining her love for numbers, words and stories. She has 20 Years of Leadership experience in Finance and Strategy. Also a Facu...
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18 January 2025
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