Stop Renting Attention.
Start Owning Reach.

20M decision-makers trust us. 400M monthly views. When Boss Wallah features your brand, it's not an ad—it's a trusted recommendation that drives pipeline.

Book Brand Strategy Call See Our Work

The Problem

Your Brand Faces a Brutal Truth

The Core Issue:
You're building Meta/
Google's platforms, not
your own market
presence.

Paid Ads Bleeding Budget
CAC +30% YoY, ROAS declining. You're spending more to get less.
CAC +30% YOY
Content Production Can't Keep Pace
Teams drowning, agencies too slow. You need 100 videos but can only produce 10.
90% BOTTLENECK
Brand Awareness ≠ Business Outcomes
Millions in impressions, zero pipeline. Vanity metrics don't drive revenue.
0 PIPELINE
Regional Markets Untapped
English content misses 70% of your customers. India has 7 major languages.
70% MISSED
No Owned Distribution
When budget stops, growth stops. You're building Meta/Google's platforms, not your own.
0 OWNED REACH

How We Solve It

Our approach combines owned distribution, rapid multilingual production, creator amplification, and AI-enabled operations — giving brands measurable pipeline, faster sales cycles and regional scale. high-velocity content, and creator-driven scale.

How We Solve It

20M+ Engaged Audience

01

How We Solve It

Multilingual Production at Startup Speed

02

How We Solve It

1,000+ Creator Network

03

How We Solve It

AI-Powered Production

04

Who They Are

Entrepreneurs running SMBs (your B2B buyers)
Brand professionals making purchasing decisions
Startup founders (early adopters, high LTV)
Business students (tomorrow's decision-makers)

Geographic Coverage

Metros: Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Pune
Tier 2: 100+ cities
Tier 3: Emerging markets
7 languages: English, Hindi, Telugu, Tamil, Kannada, Malayalam, Marathi

Typical Brand Campaign

BWM-Powered

BWM features your product/service → 2M+ decision-makers see it → Pre-qualified leads flow to your sales team → Shorter sales cycles (prospects pre-educated)

What You Get

Direct access to 20M business decision-makers
400M+ monthly organic views (not paid impressions)
Audience actively consuming business content (8–15 min sessions)
Trust transfer (when BWM recommends, they listen)

Competitive Advantage

No Cold Outreach: Launch with 20M warm introductions
Trust at Scale: BWM credibility → your brand credibility
Owned Asset: Content lives forever, compounds over time

Content Types for Brands

Brand Communications: Leadership messages, town halls, culture videos
Product Explainers: Complex solutions simplified, ROI visualizations
Customer Proof: Testimonials, case studies, success stories
Sales Enablement: Demo libraries, pitch videos, objection-handling content
Thought Leadership: Executive interviews, industry insights, trend analysis
Internal Communications: Training modules, onboarding, compliance videos

Economics

Building In-House

₹25L/month (production team + studio + tools)

BWM Retainer

₹6L/month based on volume

Savings: 60–80% vs. in-house

What You Get

100+ videos/month capacity (no bottlenecks)
7 languages simultaneously (reach all Indian markets)
Enterprise-grade quality (6 professional studios)
Fast turnarounds (7–10 days standard, 48- hour rush available)

Brand Advantage

Scale 10× Without Hiring: No need for internal production team
Regional Market Coverage: One video → 7 language versions → Pan-India reach
Consistent Quality: Professional production at predictable costs
Speed: Keep pace with brand timelines, not agency delays

Creator Categories for Brands

B2B: Business analysts, startup operators, industry experts
Tech: Developers, product managers, early adopters
Finance: CFAs, financial advisors, investment educators
Professional: Lawyers, doctors, consultants, educators
Lifestyle: Productivity, wellness, career growth

Geographic + Platform Coverage

Metro + Tier 2/3 cities
Regional language creators
Instagram, YouTube, LinkedIn, Twitter, Facebook

Typical Brand Campaign

BWM-Powered

Your product/service → 150 creators briefed → Authentic reviews filmed → Multi-platform distribution → Trackable leads generated → Sales team follows up

What You Get

1,000+ vetted micro-influencers across India
Performance-tracked campaigns (leads, meetings, deals—not impressions)
50–200 creators per campaign
Authentic advocacy (4× higher conversion than celebrity endorsements)

Brand Advantage

Social Proof at Scale: 100–400 pieces of authentic UGC in 2 weeks
Cost Efficiency: $10K–$30K vs. $50K–$500K celebrity endorsement
Better Conversion: 3–5% vs. 0.5–1% (micro vs. celebrity)
Performance Accountability: We track installs, signups, sales—not vanity metrics

Brand Applications

Town Hall Transformation: 2-hour recording → 15 highlight clips + 7 language subtitles
Product Launch Content: One master video → 50+ platform-optimized variations
Training Modules: Long-form content → bite-sized learning clips
Customer Testimonials: Raw interviews → polished case study videos

ROI Example

Brand produces 50 videos/month • Traditional cost: ₹25L/month (₹50K/video × 50) • BWM cost: ₹12L/month (AI efficiency) • Savings: ₹13L/month = ₹1.56Cr/year

What You Get

Automated 7-language subtitling (minutes, not hours)
Platform optimization (one brand video → all formats instantly)
AI-assisted editing (5× faster than manual)
Content repurposing (one webinar → 20+ short clips)
A/B testing (multiple versions for performance optimization)

Brand Advantage

Speed: 3–4 hours per video (vs. 15–20 hours manual)
Cost: 60% reduction vs. traditional production
Scale: Handle enterprise volume (100+ videos/month)
Consistency: AI ensures brand guidelines maintained across all content

Brand Programs

Program 1
Lead Generation Engine
What You Get
- Boss Wallah integrations:12 / quarter (6M+ reach)
- Brand videos:40+ (use cases, testimonials, explainers)
- Creator advocacy:50–100 creators
- Attribution:UTM + multi-touch tracking
Investment
₹15L–₹30L per quarter
Typical ROI: 3–5X in Year 1
Results
- 500–2,000 qualified leads / quarter
- 10–15% sales-meeting conversion
- 30% shorter sales cycles
- 3–5X ROI (Year 1)
Best For
- B2B SaaS
- Fintech
- Manufacturing
- Telecom
Program 2
Brand Building at Scale
What You Get
- Video scale:100+ videos / quarter
- Distribution:Weekly / monthly Boss Wallah features
- Creator reach:200+ creators
- Thought leadership:Executive visibility
Investment
₹25L–₹50L per quarter
Typical ROI: 2–4X in Year 1
Results
- 5–10M impressions / quarter
- Category positioning
- 3–5X organic search growth
- 2–4X ROI (Year 1)
Best For
- Product launches
- Market entry
- Category leadership
Program 3
Event / Launch Accelerator
What You Get
- Pre-launch:30+ teaser assets + waitlist
- Launch blitz:2M+ Boss Wallah reach + 100+ creators
- Post-launch:Testimonials & use-case content
Investment
₹20L–₹40L (12 weeks)
Typical ROI: 4–8X in first 6 months
Results
- 5–10M impressions (launch window)
- 50K–200K website visits
- Category-level visibility
- 4–8X ROI (6 months)
Best For
- Major launches
- Feature releases
- Events
- Rebrands
Program 4
Content Production Retainer
What You Get
- 40 / 80 / 120 videos per month
- Multilingual production
- Fast turnarounds (48-hour rush at top tier)
Investment
₹6L–₹20L/month
Typical ROI: 60% cost savings
Results
- Always-on content velocity
- Lower cost vs in-house teams
- Consistent brand presence
Best For
- Performance marketing
- High-volume content needs
- In-house team replacement
Program 5
Regional Expansion Program
What You Get
- Regional strategy & sizing
- 50+ videos per language
- Tier 2/3 creator network
- Region-wise performance tracking
Investment
₹25L–₹40L (6 months)
Typical ROI: 3–6X in Year 1
Results
- 40–60% regional penetration increase
- 30–50% lower CAC vs metros
- 3–6X ROI (Year 1)
Best For
- Tier 2/3 expansion
- Bharat-first brands
- Regional growth plays

Brand Case Studies

Manufacturing Company

₹15.8 crore premium collected in 6 months

180 sales meetings • 32 deals closed • ₹18Cr pipeline

CAC ₹8,500 (vs. ₹45,000 trade shows) • ROI: 4.2X in Year 1

Fintech Startup

5,000+ credit card acquisitions in 6 months

65% from Tier 2/3 cities • CAC ₹18 (vs. ₹280 Google/Meta)

Raised $15M Series B with regional traction as key metric

Professional Services Firm

3X revenue growth in 6 months

Leads 15→80/month • Sales cycle 45→28 days

Market share: 8% → 18% in target segment

B2B SaaS Company

12M regional reach in 45 days for consumer brand

126 demos • ₹2.5Cr pipeline • 18 deals closed

CAC ₹6,200 (vs. ₹38,000 paid channels)

Why Brands Choose Us

Trust Transfer
Permission-based recommendations, not interruptions
Speed + Scale
Fast execution, unlimited scale, Multilingual native
Owned Distribution
20M audience, not rented impressions
Cost Efficiency
50–80% savings vs. building in-house
Performance Accountability
Leads, pipeline, deals—not vanity metrics
Regional Expertise
7 years launching brands across India

Cost Comparison

See the economics of building in-house vs. partnering with Boss.

Building In-House

Marketing team₹40L+/year
Production team₹30L+/year
Studio setup₹25L+
Software/tools₹5L+/year

Boss Partnership

Program fees₹24L–₹1.2Cr/year
Setup costs₹0
Infrastructure₹0
CapacityUnlimited, flexible

Our Guarantees

We put our money where our mouth is. Results or we make it right.

Performance Guarantee

If we don't deliver agreed lead volume in first 90 days, we extend at no cost until targets met.

Quality Guarantee

Revisions during production. Not satisfied? We re-produce one more version at no charge.

Transparency Guarantee

Full attribution tracking. You see exactly which content drives which leads, meetings, and deals.

Flexibility Guarantee

No long-term lock-ins. Scale up/down/pause based on performance and budget.

Partnership Process

From first call to first campaign in 30 days.

Week 1

Discovery & Proposal

Discovery call → Current marketing audit → Competitive analysis → Proposal

Week 2

Agreement & Kickoff

Agreement finalized → Payment terms → Team introductions → Project kickoff

Weeks 3–4

Production Begins

Content production begins → Creator briefings → Campaign setup → Tracking configured

Week 5+

Launch & Optimize

Content goes live → Performance monitoring → Weekly optimization → Monthly reviews