If pricing for Meta Ads video agencies in India feels confusing, you are not imagining things. Two agencies can look similar on the surface, promise the same results, and still quote numbers that are poles apart. One sounds like a bargain. The other feels like they are billing for creative enlightenment.
The truth is, Meta Ads video pricing depends less on the word “video” and more on what happens before and after the camera is switched on.
Let us unpack it properly.
What exactly are Meta Ads videos?
( Source – yemenat.net )
Meta Ads videos are short videos created specifically for paid ads on Facebook and Instagram. These are not branding films or festival creatives. Their job is simple and brutal. Stop the scroll, explain the offer quickly, and push the viewer to act.
That action could be clicking a link, filling a form, downloading an app, or buying something. Everything in the video is built around that goal.
When agencies talk about terms like hooks, creatives, or performance videos, they are basically talking about different ways to grab attention and convert it into business.
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Average Meta Ads video agency cost in India
Here is a more structured view of pricing so it feels less random.
Entry-level pricing
Cost range
₹10,000 to ₹25,000 per video
Who this is for
Small businesses
Local brands
First-time advertisers
What you usually get
Simple script
Stock footage or mobile shot content
Basic editing and captions
One or two revisions
This level is good for testing ideas but not ideal for scaling. Think of it as learning how the platform behaves.
Mid-range monthly packages
Cost range
₹50,000 to ₹1,50,000 per month
Who this is for
Startups
D2C brands
Service-based businesses running ads consistently
What you usually get
4 to 12 ad videos per month
Multiple messaging angles
Optimised formats for Reels, Feed, and Stories
Basic performance feedback
Faster turnaround
This is where most brands should aim to be. At this level, the agency usually understands that ads need freshness and variety to perform.
High-performance or studio-based agencies
Cost range
₹1,50,000 to ₹3,00,000 or more per month
Who this is for
Scaling brands
Companies with high ad spend
Businesses focused on ROAS and conversions
What you usually get
Creative strategy and planning
Audience research and messaging frameworks
Multiple variations of the same video
Professional studio shoots or structured UGC
Continuous creative testing
At this level, the agency is not just delivering videos. They are helping shape your ad performance.
ALSO READ | How a Scalable Video Production Agency Turns One Shoot Into 30+ Ad Creatives.
What you are actually paying for
Many brands think they are paying only for editing and shooting. In reality, a good part of the cost goes into thinking.
Creative strategy
This includes deciding what message to show first, how long the video should be, and what problem to highlight. Good strategy reduces wasted ad spend.
Scripting and hooks
The first three seconds decide whether a user watches or scrolls. Writing those seconds well takes experience.
Editing for ads
Ad videos are edited differently from normal videos. They need fast cuts, captions, clear visuals, and platform-specific formats.
Testing mindset
Good agencies create variations to see what works best. This means more effort, but also better chances of success.
Why are some agencies cheap, and some are expensive
Cheap agencies usually focus only on execution. You give them an idea, and they make a video.
Expensive agencies focus on outcome. They question the idea, reshape it, test variations, and improve it over time.
Neither approach is wrong. The right choice depends on your goals and budget.
Hidden costs you should ask about
Before finalising an agency, ask these questions.
Are revisions included or charged extra
Is scripting part of the cost
Do they provide multiple aspect ratios
Is UGC or actor cost included
Do they help with creative testing ideas
These details often explain price differences.
ALSO READ | Performance Marketing Creatives: Why Most Paid Ads Fail Before Media Buying Begins.
How to choose the right agency for your budget
( Source – prolificyou.com.au )
If you are spending less than ₹50,000 per month on ads, keep your creative cost modest.
If you are spending ₹2,00,000 or more on ads, underinvesting in creatives is usually a mistake.
A simple rule is to allocate 10 to 20 per cent of your ad budget to creatives. This keeps things balanced.
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BossWallah enables you to create, optimise, and grow social media video channels effortlessly from scratch.
Final Thoughts
A Meta Ads video agency in India does not have a fixed price because performance does not have a fixed formula.
Cheap videos can work sometimes. Expensive videos can fail, too. What matters is whether the agency understands how people behave on Meta platforms.
Good ad videos feel simple, clear, and natural. Getting that simplicity right is what you are really paying for.
