If there is one thing Indian audiences love, it is content that feels real. Whether it is a creator showing a new face wash or a comedian testing a bizarre food combo, people connect with videos that feel honest, fun, and effortless. But as a brand, you already know that making something look effortless is usually the most difficult part.
Influencer marketing in India is no longer about throwing money at a popular face and hoping for the best. It is about choosing the right format and creating videos that match how people actually consume content. Luckily, we have watched enough influencer videos to know what works, what flops, and what quietly collects dust in a forgotten drafts folder.
Below are the five types of influencer videos that perform the best in India today, and how your brand can recreate them with the right planning and production support.
1. Relatable Skit Videos
These are short story-based videos where the influencer plays characters, situations, or daily life moments. Indians absolutely adore skits because they feel like watching a slice of their own lives. It could be a shopping scene, a workplace joke, or a funny fight between siblings.
Why it works:
People see themselves in these videos. The humour keeps them watching, and the product naturally fits into the storyline.
How your brand can recreate it:
Work with influencers who are good performers. Give them a basic script outline and let them add their natural flavour. Your product should appear as part of the story, not as a loud commercial. A proper studio team can help you polish the skit so that it looks natural yet well shot, not like something filmed in a hurry.
2. Honest Review and Test Videos
Indian audiences are very sharp, and they can instantly detect overacting or unnecessary hype. That is why genuine review videos do extremely well. These include try-on videos, first impression videos, or product testing challenges.
Why it works:
People want real opinions from real users. They trust influencers more when the video feels raw and straightforward.
How your brand can recreate it:
Do not push influencers to overstate claims. Instead, allow them to show the product in action. If it is skincare, let them demonstrate textures. If it is a gadget, let them test features. A good production team will ensure the product looks great on camera while keeping everything honest.
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3. The Transformation Reel
(Source – Freepik)
This is the classic before-and-after format. Whether it is a home makeover, a fashion upgrade, a hairstyle change, or a full brand-driven transformation, Indians love seeing progress happen in 30 seconds.
Why it works:
People enjoy quick results. It satisfies the need for instant gratification while keeping the content satisfying and visually appealing.
How your brand can recreate it:
Transformation videos depend heavily on good camera work and editing. A smooth transition can make the entire video much more impressive. Brands can collaborate with influencers and shoot in controlled environments with proper lighting so that the change looks dramatic but authentic.
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4. Challenge-Based Content
Challenges work best when they are fun and easy to participate in. It might be a taste challenge, a speed test, a budget challenge, or even a quirky experiment. These videos grab attention because they are entertaining and shareable.
Why it works:
Challenges trigger curiosity. People want to know what happens next. Plus, they encourage others to try the same, which boosts brand visibility.
How your brand can recreate it:
Create a simple challenge that connects naturally with your product. For example, a two-step styling challenge for fashion brands or a five-minute cooking challenge for food brands. A dedicated video team can help the influencer capture reactions, close-up shots, and the final output in a smooth flow.
ALSO READ | Inside India’s Most Viral Ads: The Hidden Psychology Behind Winning Scripts
5. Story Led Recommendation Videos
(Source – Freepik)
These are videos where the influencer narrates a personal experience and gently introduces your product as a helpful solution. It feels more like listening to a friend and less like watching an advertisement.
Why it works:
Indians love stories. A good narrative holds attention and makes the recommendation feel believable.
How your brand can recreate it:
Let influencers share their actual experience or a crafted but realistic scenario. Your brand should appear as a natural part of the story. With professional lighting, clean audio, and subtle branding elements, this format becomes even more attractive to viewers.
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BossWallah enables you to create, optimise, and grow social media video channels effortlessly from scratch
Why Brands Should Not Try to Do This Alone
Influencer videos might look simple, but a lot happens behind the scenes. From scripting and shooting to ensuring brand safety, creators need support to deliver polished content. A reliable production partner can help your brand:
- plan scripts that fit your goals
- shoot high-quality videos that look natural
- maintain consistency across all influencer collaborations
- guide creators without restricting their creativity
At the end of the day, the right video can make your brand look modern, relatable, and trustworthy. You just need the right team to bring it to life.
If you want to create influencer content that actually performs, feels real, and still looks professional, our studio and video production team can help you build campaigns that stand out while staying true to the creator’s style.
