YouTube Shorts Monetization 2025: New Updates, Revenue Share & Best Practices

YouTube Shorts monetisation shows remarkable growth. VidIQ’s channels have seen their RPM surge by 150% throughout the year. HubSpot’s 2024 Video Marketing Report reveals that short-form videos now deliver better ROI and get more viewers to participate than other video formats. Many content creators still want to know how these quick videos can become profitable. YouTube launched Shorts in 2020 as its answer to TikTok. The platform now attracts billions of daily views through a unique revenue system. This system pools and distributes earnings differently from traditional YouTube videos. Creators who want to discover the full potential of this opportunity in 2025 must meet specific criteria. They need 1,000 subscribers combined with either 10 million Shorts views in 90 days or 4,000 watch hours on long-form content. This opportunity becomes more significant as the influencer marketing industry moves toward a projected value of $22.3 billion.

Getting Started with YouTube Shorts Monetisation

Want to make money from your YouTube Shorts in 2025? Here’s everything you need to know about earning from your short-form content!

What qualifies as a YouTube Short?

Let’s understand what makes a video a Short:

• Videos that are 3 minutes or less in length
  
• Usually created using the Shorts camera in the YouTube app
  
• Often (but not always) shot in vertical format
  
• Viewable in the dedicated Shorts feed

YouTube Shorts monetisation eligibility requirements

You can monetise your Shorts in 2025 by qualifying for the YouTube Partner Program (YPP) through these paths:

Standard YPP requirements:

• 1,000 subscribers AND
  
• EITHER 10 million public Shorts views in the last 90 days
  
• OR 4,000 watch hours on long-form videos in the past 12 months

Expanded YPP (early access with limited monetisation features):

• 500 subscribers AND
  
• 3 public uploads in the last 90 days AND
  
• EITHER 3 million public Shorts views in the last 90 days
  
• OR 3,000 public watch hours in the past year

Your channel must also:

• Follow all YouTube monetisation policies and guidelines
  
• Have no active Community Guidelines strikes
  
• Create original content (not just reuploading others’ videos)

How to join the YouTube Partner Program (YPP)

After meeting the eligibility requirements, here’s your path to apply:

1. Enable two-step verification on your Google account
   
2. Set up an active AdSense account (or be ready to create one)
   
3. Open YouTube Studio and click on “Earn” in the left menu
   
4. Click “Start” or “Apply now” to review and accept the base terms
   
5. Complete the application process and wait about a month for review

Accepting the Shorts Monetisation Module

YPP membership alone isn’t enough – you must opt-in specifically for Shorts monetisation:

• Sign in to YouTube Studio and go to the “Earn” section
  
• Review and accept the Shorts Monetisation Module
  
• Note that only views after accepting the module count toward revenue

Your Shorts must follow YouTube’s to be eligible for revenue sharing.

How Does YouTube Shorts Monetisation Work in 2025?

YouTube Shorts creators need to understand how money flows through the platform to maximise their earnings in 2025. Let’s tuck into the revenue system that powers this ever-changing platform!

Ad revenue sharing explained step-by-step

YouTube Shorts monetisation works through a unique four-step process:

• Revenue Pooling: All ad revenue from ads displayed between Shorts goes into a collective pool.
  
• Creator Pool Calculation: The pooled revenue gets allocated based on engaged views and music usage.
  
• Shorts without music: Creator Pool receives 100% of associated revenue
  
• Shorts with 1 music track: Creator Pool gets 50%, music licensing gets 50%
  
• Shorts with 2 music tracks: Creator Pool receives 33%, music licensing gets 67%
  
• Creator Allocation: The Creator Pool distributes revenue based on each creator’s share of total eligible engaged views.
  
• Final Revenue Share: Creators get 45% of their allocated revenue, regardless of the music they used.

Revenue split with music publishers

The 2025 system creates a balanced relationship between creators and music publishers:

• Popular music usage doesn’t block monetization anymore
  
• YouTube sets aside specific ad revenue for music licensing costs
  
• Your personal allocation from the Creator Pool stays the same whether you use music tracks or not
  
• Creators and rights holders benefit as this system removes barriers to licensed music usage

YouTube Premium and Shorts earnings

Shorts monetization policy 2025: what’s new?

The YouTube Shorts monetization policy 2025 brings these updates:

• YPP channels earning through Shorts revenue sharing now exceed 25%
  
• Creators joining YPP through Shorts thresholds now earn from other features 80% of the time
  
• YouTube has paid ₹5906.63B to creators, artists, and media companies over the last several years
  
• Original content qualifies for monetization—not content reused from other platforms
  
• Monetization blocks apply to Shorts over one minute with claimed content
  
• Revenue earning requires compliance with advertiser-friendly guidelines

Original, high-quality content remains the most reliable path to monetization success for creators planning their 2025 strategy.

Top 5 Ways to Earn from YouTube Shorts

YouTube Shorts creators have several ways to make money beyond the simple platform features in 2025. Each method is a chance to earn based on your content strategy and how you involve your audience.

1. Shorts ad revenue

• YouTube combines all Shorts ad revenue into a collective pool
  
• Creators get 45% of their allocated revenue share, whatever music they use
  
• Your share of total engaged views from monetizing creators’ Shorts in each country determines revenue distribution
  
• Content must follow advertiser-friendly guidelines to qualify for monetization

2. Fan funding tools

• Super Thanks allows viewers to support creators with paid comments that cost between ₹168.76 and ₹4219.02
  
• You can use this feature for long-form videos and Shorts without needing 1,000 subscribers
  
• Viewers see colorful animations when they send support
  
• Supporter comments stand out clearly in the comment section

3. Channel memberships

• Subscribers get exclusive perks for monthly payments
  
• Creators receive 70% of revenue after taxes and fees
  
• Members-only Shorts can run up to 60 seconds
  
• This works great for behind-the-scenes content, upcoming video clips, and exclusive Q&As
  
• Content must be original without third-party music

4. YouTube Shopping and affiliate links

• You can earn commissions by tagging products in your Shorts
  
• You need YPP membership and 10,000+ subscribers to qualify
  
• Sales tiers unlock performance bonuses (up to ₹147,665.79 for ₹1,476,657.89 in sales)
  
• Channels that tag products in Shorts saw up to 8% more views

5. Brand deals and sponsorships

• Brand partnerships often bring in more money than ad revenue
  
• You can create “packages” for brands with multiple Shorts
  
• YouTube’s Paid Promotion Label must be used for transparency
  
• 26% of marketers will spend more on short-form content partnerships
  
• Small channels can showcase their creativity through brief, engaging formats

Tips to Boost Your Earnings and Stay Compliant

Want to crush YouTube Shorts monetization? The path to success goes beyond basic requirements. Let me share some powerful tips to boost your earnings in 2025:

Create original, advertiser-friendly content

• Your videos should be unique and fresh. YouTube won’t pay for unedited movie clips or content you copied from other creators
  
• Cookie-cutter content and templated videos won’t cut it
  
• Your content must align with advertiser-friendly guidelines. Bad language and offensive material will disqualify you

Track performance using YouTube Studio analytics

• Keep an eye on your views, likes, subscribers, and “shown in feed” numbers
  
• Find out how viewers discover your Shorts by analyzing traffic sources
  
• Audience retention tells you how well people connect with your content
  
• Learn what works by studying your top-performing Shorts

Use a Shorts monetization calculator to plan

• YouTube Shorts typically earn around INR 4.64 per 1000 views
  
• Your location, view count, and music choices affect your earnings
  
• Most calculators work with YouTube’s 45% creator revenue share model

Promote Shorts across platforms

• Get more eyes on your content by sharing Shorts on other social networks
  
• Team up with fellow creators to reach new audiences
  
• Jump on trending challenges and popular music trends

Stay updated with YouTube’s monetization rules

• Revenue sharing only works for content that advertisers love
  
• YouTube watches channels closely to ensure content originality
  
• Stand out by developing your own creative voice

Key Takeaways

YouTube Shorts monetization in 2025 offers creators multiple revenue streams through an updated system that rewards original content and audience engagement.

• Meet YPP requirements: Need 1,000 subscribers plus either 10 million Shorts views in 90 days or 4,000 watch hours on long-form content to start earning.
  
• Understand the 45% revenue share: YouTube pools all Shorts ad revenue and creators receive 45% of their allocated share based on engaged views, regardless of music usage.
  
• Diversify income streams: Beyond ad revenue, monetize through Super Thanks, channel memberships, YouTube Shopping, and brand partnerships for maximum earnings potential.
  
• Create original, compliant content: Only advertiser-friendly, original videos qualify for monetization—avoid reposting others’ content or violating community guidelines.
  
• Track performance strategically: Use YouTube Studio analytics to monitor views, engagement, and audience retention patterns to optimize your content strategy and boost earnings.

Conclusion

YouTube Shorts has reshaped the scene for content creators since its 2020 launch. This piece explores how creators can make money from this fast-growing  in 2025. The money-making scene has changed by a lot, and creators now have clear paths to earn through the YouTube Partner Program.

Success starts with meeting basic requirements. You need 1,000 subscribers and either 10 million Shorts views in 90 days or 4,000 watch hours on long-form content. The revenue-sharing model is simple to grasp, especially when you have the 45% creator share that applies whatever music you use. The five key revenue streams – ad revenue, fan funding tools, channel memberships, YouTube Shopping, and brand deals – are great ways to earn at different stages of your journey.

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