- Lowered entry barrier – Creators can now apply for monetisation with just 500 subscribers + 3,000 watch hours or 3M Shorts views.
- Two monetisation tiers – Early Access (limited features) at 500 subs and Full Access at 1,000 subs + 4,000 hours/10M Shorts views.
- Revenue split – Long-form videos earn 55% for creators, while Shorts share 45% due to music licensing costs.
- Multiple income streams – Besides ads, creators can earn from memberships, Super Thanks, merchandise, and sponsorships.
- Monetisation risks – Inactivity (6+ months), copyright strikes, and non-advertiser-friendly content can lead to demonetization.
YouTube monetisation requirements have changed a lot recently. Creators can now earn money with just 500 subscribers, combined with either 3,000 watch hours yearly or 3 million YouTube Shorts views within 90 days. These numbers show a huge drop from earlier requirements of 1,000 subscribers and 4,000 watch hours. The platform pays creators through Google AdSense, giving them 55% of ad revenue from video views and clicks while keeping 45%. Both new and professional content creators need to understand YouTube monetisation properly to turn their passion into income through ads, memberships, and sponsorships[-4].
Understanding YouTube Monetisation in 2025

The YouTube Partner Program (YPP) helps creators make money from their content. Here’s what you need to know about YouTube monetisation in 2025 and how to qualify.
1. What is YouTube Monetisation?
Creators can earn money through several revenue streams on YouTube:
- Ad revenue from ads that play before, during, or after videos
- from Premium subscribers watching your content, YouTube Premium revenue share
- Fan funding features (Super Chat, Super Thanks, Super Stickers)
- Channel memberships that give exclusive perks to subscribers
- YouTube Shopping features to sell products
- Brand partnerships and sponsorships
- YouTube distributed more than INR 5906.63 billion to creators, artists, and media companies from 2021 to 2023
2. YouTube Monetisation Criteria Explained
Standard YPP Requirements (Full monetisation access):
- 1,000 subscribers AND
- Either 4,000 valid public watch hours in the last 12 months OR
- 10 million valid public Shorts views in the last 90 days
Expanded YPP (Early access with limited features):
- 500 subscribers
- 3 public videos uploaded in the last 90 days
- Either 3,000 watch hours in the last year OR
- 3 million Shorts views in the last 90 days
Additional Requirements:
- Your country must have YPP availability
- No active Community Guidelines strikes
- 2-Step Verification is enabled on your Google Account
- An active AdSense account linked to your channel
- Compliance with YouTube’s monetisation policies and Community Guidelines
3. Key Differences from Previous Years
- Expanded Access: The new 500-subscriber tier lets creators access monetisation features like Super Thanks and channel memberships earlier
- Shorts Integration: Shorts creators now have specific view targets (10 million for full access, 3 million for early access), unlike before
- Revenue Sharing Model: Shorts creators get 45% of ad revenue while YouTube takes 55%. This differs from long-form videos, where creators get 55% and YouTube gets 45%. The split helps cover music licensing costs
- Content Authenticity Focus: YouTube’s guidelines about “original and authentic” content will become stricter from July 15, 2025:
- Video clips reused without meaningful changes
- AI voiceovers or faceless narration with little original input
- Content using templates or mass production
- Simple compilations or unedited content from other sources
- Inactive Channels: Channels that don’t upload videos or post to the Posts tab for 6 months might lose their monetisation status
Meeting the YouTube Monetisation Requirements
The monetisation requirements of YouTube have specific criteria in four main areas. Here’s what you need to qualify for the YouTube Partner Program in 2025:
1. Subscriber and Watch Hour Thresholds
Full Monetisation Tier (complete access):
- 1,000 subscribers AND
- Either 4,000 valid public watch hours in the last 12 months OR
- 10 million valid public Shorts views in the last 90 days
Early Access Tier (limited features):
- 500 subscribers
- 3 public uploads in the last 90 days
- Either 3,000 watch hours in the last year OR 3 million Shorts views in the last 90 days
- Note that private videos, unlisted content, and deleted videos don’t count toward your watch hours
2. Short-Form vs. Long-Form Content
- Shorts creators must get views from the Shorts shelf to reach the 10 million target
- You must accept the Shorts Monetisation Module in YouTube Studio to earn from Shorts
- Short views don’t count toward the 4,000-hour requirement for long-form monetisation
- The creator’s revenue share is different – 45% for Shorts and 55% for long-form content

3. Upload Frequency and Channel Activity
- Build audience expectations with a regular, green release schedule
- Long-form content needs at least 2-3 videos monthly
- Shorts require at least three videos weekly
- Think about each content type’s value: weigh monetary cost against potential returns
4. Linking AdSense and Enabling 2FA
- Link a Google AdSense account to get your payments
- You can have only ONE AdSense account under the same payee name
- Your Google Account needs two-step verification (2FA) for security
- A PIN verification card will arrive at your address when you reach an INR 843.80 balance
- You have the option to change your linked AdSense account once every 32 days
How to Monetise Your YouTube Channel Step-by-Step

Meeting YouTube monetisation requirements opens the door to channel earnings. Here’s how you can start making money:
1. Enable Monetisation in YouTube Studio
- Access YouTube Studio from your computer or mobile device
- The left menu contains “Earn”
- Click “Apply Now” to join YPP if you haven’t already
- Accept the YouTube Partner Program terms after review
- Link your AdSense account for payment processing
- YouTube takes about a month to review applications
2. Choose Ad Types and Placement
- Head to “Content” in YouTube Studio after approval
- Turn “Monetisation” On next to your video
Choose from these ad formats:
- Skippable in-stream ads let viewers skip after 5 seconds
- Non-skippable in-stream ads run 15-30 seconds without a skip option
- Display ads show up beside or over content
- Bumper ads last 6 seconds or less
3. Set Up and Super Thanks Channel Memberships
Channel Memberships setup:
- Look under “Earn” → “Memberships” tab
- Select “Get Started” and complete setup
- Design perks and levels with monthly pricing from INR 421.06 to INR 4218.18
- You earn 70% of membership revenue after fees
Super Thanks setup:
- Look for “Earn” → “Supers” tab
- Enable “Super Thanks” with the switch
- Your viewers can buy animations and post colored comments
4. Use Analytics to Track Monetised Views
- Find YouTube Analytics in Studio Content Manager
- The “Revenue” tab shows estimated earnings
Track these important metrics:
- Daily estimated revenue updates appear with a 2-day delay
- Monetised playbacks show when viewers watch at least one ad
- CPM reveals revenue per thousand ad impressions
- Super Thanks earnings appear under “Revenue” → “How you make money” → “Supers”
Tips to Maximise Earnings and Stay Monetised

You need watchfulness and smart planning to keep your YouTube monetisation eligibility. Here are expert tips to boost your earnings and stay monetised.
1. Avoid Copyright and Community Strikes
- Go away after 90 days if you finish Copyright School with less than 3 strikes
- Your channel could face permanent termination with three copyright strikes within 90 days
- YouTube’s Audio Library or platforms like Epidemic Sound offer royalty-free tracks for your music needs
- Learn about fair use exceptions that cover criticism, parody, commentary and educational content
- Breaking Community Guidelines leads to penalties, starting with warnings that can turn into strikes
2. Create Advertiser-Friendly Content
- Your content’s context makes a difference – educational, documentary, scientific, or artistic value can affect video suitability
- Skip strong profanity in titles, thumbnails, or video intros
- Your content should be free from graphic violence, sexual themes, and shocking material
- The first 30 seconds are vital – they must stay clean and clear
- Build trust with YouTube’s review system through accurate self-certification during uploads
3. Vary Income Streams (Merch, Affiliates, Sponsors)
All but one of these YouTubers don’t make enough from ad revenue to reach the US poverty line
Look into these revenue sources:
- Mutually beneficial alliances with brands
- Affiliate marketing using unique trackable links
- Digital products (courses, ebooks, templates)
- Merchandise and physical products
- Channel memberships and Super Thanks
4. Use YouTube Shorts to Propel Development
- YouTube Shorts gets more and thus encourages more views – 70-90 billion daily
- Turn your long-form content into Shorts to reach new viewers
- Smart Shorts posting can substantially boost channel engagement
- YouTube Studio Analytics helps track your best Shorts
- Watch hours needed for monetisation don’t include Shorts views
5. Stay Active to Avoid Demonetization
- Channels inactive for over 6 months risk losing monetisation
- Regular uploads help maintain high audience engagement
- Build community by responding to comments regularly
- Keep an eye on your monetisation status in YouTube Studio
- Join the YouTube community through collaborations and trends
Key Takeaways
YouTube’s monetisation landscape in 2025 offers creators multiple pathways to earn revenue, with significantly lowered entry barriers and diverse income streams beyond traditional ad revenue.
- Lower entry barriers: Start earning with just 500 subscribers and 3,000 watch hours (or 3 million Shorts views), down from the previous 1,000 subscriber requirement.
- Shorts vs long-form revenue split: Long-form videos offer better revenue sharing (55% to creators) compared to Shorts (45% to creators), but Shorts drive faster audience growth.
- Diversify income streams: 96.5% of YouTubers can’t survive on ad revenue alone – combine ads, memberships, Super Thanks, sponsorships, and merchandise for sustainable earnings.
- Stay active to stay monetised: YouTube disables monetisation for channels inactive over 6 months, making consistent content creation essential for maintaining earnings.
- Content quality matters: Focus on advertiser-friendly, original content while avoiding copyright strikes and Community Guidelines violations to protect your monetisation status.
Conclusion
YouTube monetisation has become more available in 2025. Creators can start earning earlier than ever with just 500 subscribers and either 3,000 watch hours or 3 million Shorts views. Getting to these numbers takes consistent work and smart planning.
Note that you need to keep your monetisation status after you get it. Your channel could lose monetisation if it stays inactive for six months. A regular posting schedule will help you avoid this. On top of that, you need to follow Community Guidelines and create advertiser-friendly content to protect your earnings.
Learn more Blogs about social media skills here to unlock new growth opportunities
FAQs
1,000 subscribers + 4,000 watch hours in 12 months or 10M Shorts views in 90 days, plus an AdSense account.
Around ₹422–₹1,266 per 1,000 ad views, depending on niche, ad type, and audience.
Ads, memberships, Super Thanks, merchandise, sponsorships, and affiliate marketing.
Shorts pay 45% ad revenue, while long-form videos pay 55%, but Shorts grow audiences faster.
Inactivity, copyright strikes, guideline violations, or non-advertiser-friendly content.
