Snapshot
In 2025, India’s digital economy is booming with over 850 million active internet users. With the ban on Chinese apps and a surge in regional content consumption, Indian social media platforms have rapidly grown in popularity. Whether you’re a content creator looking to earn or a business aiming to market your products, these platforms offer local reach, monetisation tools, and powerful engagement. In this article, we cover the top Indian social media platforms for creators and businesses—how to use them, earn money, and grow your presence in India’s dynamic digital landscape.
Top Indian Social Media Platforms for Creators

These platforms are ideal for influencers, vloggers, entertainers, educators, and regional content creators who want to build an audience, monetise content, and grow a personal brand.
Platforms for Creators
| Platform | Best For | Monetization Methods | Monthly Income (INR) |
| Moj | Reels, dance, Gen Z | Creator Fund, Brand deals | ₹10K – ₹3L+ |
| Josh | Vernacular trends | Rewards, Affiliate, Sponsorships | ₹15K – ₹2.5L |
| Chingari | Tech-savvy creators | Crypto (GARI), NFTs | ₹10K – ₹2L+ |
| ShareChat | Regional infotainment | Creator Fund, Paid collabs | ₹25K – ₹2L+ |
| Trell | Product review influencers | Affiliate + Brand Deals | ₹20K – ₹1L+ |
| Mitron TV | Small-town creators | Sponsored content, contests | ₹5K – ₹50K |
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1. Moj
- Users: 200+ million
- Languages Supported: Hindi, Tamil, Telugu, Marathi, Bengali, and more
- Content Style: Reels, lip-syncs, dance videos
- Best For: Gen Z creators, dancers, vloggers
- Monetization:
- Moj Creator Program
- Brand Collaborations
- In-app bonuses
- Moj Creator Program
- Earnings (INR/month): ₹10,000 – ₹3,00,000+
Fact Flash ⚡: Use regional audio trends for quick virality.
2. Josh
- Users: 150+ million
- Languages Supported: Bhojpuri, Tamil, Kannada, Malayalam, etc.
- Content Style: Vernacular reels, trending challenges
- Best For: Regional entertainers, influencers
- Monetization:
- Josh Creator Rewards
- Affiliate sales
- Sponsored content
- Josh Creator Rewards
- Earnings (INR/month): ₹15,000 – ₹2,50,000+
Fact Flash ⚡: Josh is powerful in Tier 2 and 3 cities where creators in native languages gain fast traction.
3. Chingari
- Users: 100+ million
- USP: India’s first Web3 social platform
- Content Style: Short videos, music, educational tips
- Best For: Tech-savvy creators, early adopters
- Monetization:
- GARI Token rewards
- Live tipping
- NFT sales
- GARI Token rewards
- Earnings (INR/month): ₹10,000 – ₹2,00,000+ (based on GARI token)
4. ShareChat
- Users: 350+ million
- Languages Supported: 15+ regional languages
- Content Style: Voiceovers, memes, status updates
- Best For: Regional humour, commentary, infotainment
- Monetization:
- Creator Fund
- App challenges
- Sponsored content
- Creator Fund
- Earnings (INR/month): ₹25,000 – ₹2,00,000+
Fact Flash ⚡: Ideal for Tier 2/3 creators looking for reach in non-English languages.
5. Trell
- Users: 75+ million
- Languages: English + regional
- Content Style: Product reviews, tutorials, lifestyle content
- Best For: Beauty, fashion, grooming, fitness creators
- Monetization:
- Affiliate sales
- Brand partnerships
- Affiliate sales
- Earnings (INR/month): ₹20,000 – ₹1,00,000+
Fact Flash ⚡: Use trending skincare or fashion products with affiliate links.
6. Mitron TV
- Users: 10+ million
- Content Style: Skits, motivational quotes, dialogues
- Best For: Emerging creators in small cities
- Monetization:
- Sponsored content
- App-hosted contests
- Sponsored content
- Earnings (INR/month): ₹5,000 – ₹50,000
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Advantages of Using Indian Social Media Platforms For Creators
| Advantage | Benefit Description |
| Regional Language Reach | Engage with audiences in Hindi, Tamil, Telugu, Bengali, etc., for higher growth. |
| Multiple Monetisation Options | Earn through creator funds, brand deals, affiliate links, and even crypto rewards. |
| Faster Organic Growth | Less competition compared to global platforms = better chances of going viral. |
| Closer Brand Collaboration | Easier to connect with Indian brands looking for regional influencers. |
| Platform Support | Many apps provide direct creator onboarding, analytics, and promotion tools. |
Top Indian Social Media Platforms for Businesses

These platforms are built for local businesses, startups, and e-commerce brands to market products, connect with regional audiences, and run cost-effective ad campaigns.
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Business Platforms for Businesses (2025)
| Platform | Best For | Monetisation / Marketing Methods | Monthly Business ROI (INR) |
|---|---|---|---|
| FilterCopy | Urban storytelling, Gen Z engagement | Branded sketches, Meme ads, Native video placements | ₹50,000 – ₹3,00,000+ |
| Bulbshare India | UGC, product reviews, micro-creators | UGC campaigns, Product testing, Influencer feedback loops | ₹15,000 – ₹1,50,000 |
| LocalCircles | Public engagement, CSR, policy push | Community polls, Public opinion ads, Trust-led civic content | ₹20,000 – ₹1,00,000 |
| Hoopr.ai | Audio branding for small businesses | Royalty-free Indian music sync, Audio branding with content creators | ₹10,000 – ₹1,50,000 |
| Shop101 | Social commerce, reseller campaigns | WhatsApp/IG selling, Creator-led sales, Affiliate networks | ₹15,000 – ₹2,00,000+ |
6. FilterCopy (as a Branded Content Partner)
- Type: Content + Entertainment media page
- Best For: Millennial brand storytelling
- Business Use:
- Collaborate for branded sketches, short videos, or meme content
- Promote lifestyle, food, fintech, or wellness brands
- Collaborate for branded sketches, short videos, or meme content
- Why It Works: Blends entertainment + product organically
Fact Flash ⚡: Ideal for B2C brands targeting 18–34-year-olds in metro cities.
7. Bulbshare India
- Type: Creator collaboration and feedback platform
- Best For: Product testing, customer research, UGC (user-generated content)
- Business Use:
- Run campaigns with 100s of micro/nano influencers
- Collect video reviews, testimonials, and unboxing content
- Run campaigns with 100s of micro/nano influencers
- Why It Works: Focuses on collaborative content creation at scale
8. LocalCircles
- Type: Community + Opinion platform
- Best For: Consumer engagement, surveys, policy campaigns
- Business Use:
- Gather public feedback
- Promote socially responsible or civic campaigns
- Gather public feedback
- Why It Works: Builds authentic authority and trust-based engagement
9. Hoopr.ai (B2B for Music Licensing + Content)
- Type: Audio branding + UGC content
- Best For: Startups needing local music or brand sound identity
- Business Use:
- Find royalty-free Indian music for reels, ads
- Hire regional creators for campaigns
- Find royalty-free Indian music for reels, ads
- Why It Works: Helps small brands sound like big ones
10. Shop101 (Now part of Meesho)
- Type: Social commerce + reseller platform
- Best For: Small businesses, D2C sellers, and resellers
- Business Use:
- Promote products via WhatsApp, Instagram, and Facebook
- Run reseller campaigns across Tier 2 & 3 cities
- Use creator-led sales funnels to drive conversions
- Promote products via WhatsApp, Instagram, and Facebook
- Why It Works:
- Integrates e-commerce + influencer marketing
- Requires zero inventory – perfect for small sellers
- Integrates e-commerce + influencer marketing
Advantages of Indian Social Media Platforms for Businesses (2025)
| Advantage | Benefit Description |
|---|---|
| Hyperlocal Targeting | Promote products in specific regions/languages where global apps fall short. |
| Low-Cost Campaigns | Run influencer campaigns and ads at a fraction of Instagram/Facebook costs. |
| Access to Vernacular Creators | Work with creators who speak your audience’s language and build instant trust. |
| Integrated Commerce Features | Platforms like Trell and Roposo offer in-app selling, affiliate tracking & more. |
| High Engagement Rates | Users engage more deeply with culturally relevant content, leading to better ROI. |
| Real-Time Consumer Insights | Apps like ShareChat and LocalCircles allow direct market feedback through polls/comments. |
| Localised Ad Tools | Geo-target ads by city, language, or interest—ideal for regional and seasonal campaigns. |
| Community-Based Trust | Platforms like Koo and FilterCopy help build brand credibility through ongoing dialogue. |
| Conversion-Ready Audiences | Roposo and Trell audiences are in discovery mode—perfect for product promotion. |
| Branded Content Integration | Collaborate with platforms for native storytelling via memes, videos, or influencer posts. |
Why These Indian Platforms Matter in 2025

India is no longer just a market for foreign platforms. Here’s why these homegrown platforms are essential in 2025:
1. Regional Language Reach
Over 65% of Indian users prefer consuming content in their local language. These platforms support Hindi, Tamil, Bengali, Kannada, and more, helping creators and businesses reach audiences that Instagram and YouTube often miss.
2. Low Competition, High Opportunity
Unlike saturated platforms like Instagram, these apps still offer organic reach. New creators and small brands can grow without spending heavily on ads.
3. Tailored for Bharat
Cities are where growth is explosive. Platforms like ShareChat and Josh are built specifically for Bharat, not just metro India.
4. Built-in Monetisation Tools
From creator funds and affiliate income to crypto tokens, Indian platforms are providing genuine income opportunities even for creators with smaller followings.
5. Made in India = Data Locality + Trust
With rising concerns about privacy, many users and brands prefer apps built in India, for India.
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Key Takeaways
- Creators in India are now earning ₹10K to ₹3L+ monthly from regional platforms like Moj, Josh, and ShareChat.
- Businesses are reaching new markets cost-effectively via Roposo live commerce and ShareChat vernacular ads.
- Platforms like Trell serve both — helping creators monetise and brands market seamlessly.
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Conclusion
In 2025, Indian social media platforms are no longer just alternatives — they are powerful ecosystems for both creators and businesses. Whether you’re a brand aiming to target vernacular audiences, or a content creator trying to monetise your skills, platforms like Moj, Josh, ShareChat, Trell, and Roposo offer unmatched opportunities.
What makes these platforms stand out is their hyperlocal reach, regional language support, creator monetisation tools, and cost-effective marketing solutions for businesses. Apps like Chingari to live commerce leaders like Roposo each serve a unique niche.
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FAQs
ShareChat with 350+ million users.
Moj and ShareChat offer consistent payouts through creator programs.
Yes, Chingari pays through GARI tokens.
Mitron TV and ShareChat.
Yes, apps like Trell, ShareChat, and Roposo offer business tools.
It works, but regional content has a higher reach.
Via influencer platforms or in-app brand dashboards.
Roposo.
No, even nano-influencers (5K–10K) can earn.
Yes, but always convert tokens to INR to avoid volatility
