If Facebook ads had a personality, they would be impatient. You get a few seconds to grab attention before the thumb starts scrolling again. That is why video has become the most powerful format for Facebook advertising.
But once a brand decides to use video ads, a bigger question shows up very quickly. Who should make these videos? Your own team or a professional agency?
Both options work. Both options fail if chosen for the wrong reasons. Let us look at this decision calmly, without marketing drama.
Understanding In-House Facebook Ad Video Production
( Source – multilogin.com )
In-house production means your brand creates Facebook ad videos using internal resources. This could be a single content creator with basic editing skills or a full team with cameras, editors, and ad specialists.
In simple language, everything happens inside your company.
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How In-House Video Production Works in Real Life
Your marketing team comes up with an idea. Someone writes the script. Another person shoots the video or collects footage. An editor puts it together. Then it goes to the ads manager.
This setup is common in startups and growing brands that run ads regularly.
Advantages of In-House Video Production
1. Full creative control
You decide what the video looks like, sounds like, and feels like. No long explanations needed.
2. Quick changes and testing
Facebook ads need constant testing. If a headline or offer changes, your team can update the video the same day.
3. Better alignment with brand tone
Your internal team already understands your product, customer pain points, and brand voice.
4. Cost efficiency in the long run
Once the setup is done, producing multiple videos becomes cheaper compared to paying per video to an agency.
ALSO READ | Why Facebook Ad Video Production Pricing Varies So Much Across Agencies.
Challenges of In-House Video Production
1. Limited creative exposure
Your team sees the same brand every day. Over time, ideas start repeating without anyone noticing.
2. Skill gaps affect performance
Facebook ad videos need more than good visuals. They need strong hooks, pacing, and clear calls to action. Not every internal team has these skills.
3. Hidden operational costs
Salaries, editing software, equipment, and training add up. These costs are often underestimated.
Understanding Agency Facebook Ad Video Production
Agency production means outsourcing your Facebook ad videos to professionals who do this daily for different brands.
In simple terms, you give a brief, and they deliver finished ad creatives.
How Agency Video Production Typically Works
You share campaign goals, target audience details, and brand guidelines. The agency creates scripts, visuals, and edits. You review and request changes before final delivery.
This is common for brands focused on scaling ads or launching new products.
Advantages of Agency Video Production
1. Higher production quality
Agencies know what works on Facebook. They understand framing, lighting, transitions, and storytelling that keep viewers watching.
2. Performance-driven creativity
Most agencies track metrics like CTR and ROAS.
CTR means Click Through Rate, which shows how many viewers clicked the ad.
ROAS means Return on Ad Spend, which shows revenue generated per rupee spent.
3. Fresh ideas and trends
Agencies work across industries. They bring new formats, hooks, and angles that internal teams may not think of.
4. Reduced internal workload
Your team focuses on strategy and analysis instead of editing timelines.
Challenges of Agency Video Production
1. Higher cost per video
Professional quality comes at a price, especially for performance-focused agencies.
2. Slower feedback cycles
Even small changes take time due to approvals and schedules.
3. Learning curve for brand understanding
Agencies need time to understand your product and audience fully. The first few videos may need more revisions.
ALSO READ | Facebook Ad Video Production Cost in India: What Brands Are Really Paying.
Detailed Cost and Effort Comparison
| Aspect | In-House Production | Agency Production |
|---|---|---|
| Initial investment | High | Low |
| Monthly cost predictability | Medium | High |
| Creative variety | Limited | High |
| Ad performance optimisation | Depends on the team | Strong |
| Speed of small changes | Very fast | Moderate |
| Long-term scalability | Medium | High |
Which Option Works Best at Different Business Stages?
( Source – paradoxmarketing.io )
Early-Stage Brands
Agencies are often better here. They help avoid beginner mistakes and deliver faster learning.
Growing Brands
A hybrid approach works best. Use in-house for testing and agencies for high-impact campaigns.
Established Brands
Strong in-house teams supported by specialised agencies for major launches and scaling efforts.
Common Mistakes Brands Make
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Choosing in-house to save money and sacrificing ad performance
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Hiring agencies without clear goals or KPIs
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Expecting one viral video to fix everything
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Ignoring data and focusing only on visuals
Good Facebook ad videos balance creativity with performance.
Check Out
Boss Wallah Studios empowers entrepreneurs and brands to produce high-quality content with ease.
Final Thoughts
The choice between in-house and agency Facebook ad video production depends on your budget, speed needs, and growth goals.
In-house teams offer flexibility and control.
Agencies offer expertise and fresh thinking.
Smart brands do not choose sides. They choose results.
If your videos stop the scroll, spark interest, and bring clicks, then you made the right choice. Everything else is just the production method.
