How to Monetise Facebook Page in India: Rules, Requirements & Tips (2025)

With over 400 million users, Facebook remains one of India’s largest platforms for content creators, entrepreneurs, influencers, and businesses. If you’re wondering how to monetise a Facebook page, 2025 is a great time to start. Thanks to Meta’s expanded tools and programs, Indian creators now have more revenue options than ever before.

In this comprehensive guide, we will walk you through the rules, requirements, and smart tips to successfully monetise your Facebook page in India.

1. Why Monetise a Facebook Page?

Facebook monetisation offers passive and active income through:

• Ad revenue from videos (In-Stream Ads)
  
• Paid online events or live streams
  
• Fan subscriptions
  
• Branded content with companies
  
• Affiliate links and product sales

Example: “Kiran Dutta”, known as The Bong Guy, leveraged Facebook’s video ads and brand deals to generate revenue while expanding his reach from YouTube.

2. Eligibility Requirements for Facebook Monetisation in India (2025)

Before monetising, ensure your page complies with Facebook’s rules:

Basic Eligibility Criteria

Your page must comply with Facebook’s Monetisation Policies, including:

• Community Standards
  
• Content Monetisation Policies
  
• Partner Monetisation Policies

Minimum Requirements to Monetise a Facebook Page in India (2025)

3. Step-by-Step Guide on How to Monetise a Facebook Page in India

Step 1: Build a Strong Page Presence

• Choose a niche: comedy, education, food, fashion, tech, etc.
  
• Use a professional logo, cover image, and complete your About section.
  
• Post high-quality content consistently.

Step 2: Grow Your Audience

• Engage through polls, lives, reels, and interactive posts
  
• Collaborate with other creators
  
• Boost posts using Facebook Ads

Step 3: Create Video Content

• Upload videos at least 3 minutes long (for In-Stream Ads)
  
• Use subtitles and thumbnails
  
• Add call-to-action (CTA) buttons

Step 4: Apply for monetisation

1. Visit the Meta Creator Studio
   
2. Go to Monetisation> Eligibility
   
3. Check which tools you’re eligible for
   
4. Apply for the monetisation feature you qualify for

Step 5: Link Payment Info

• Go to Payout Settings
  
• Link your bank account or PayPal
  
• Submit PAN card and identity verification for tax compliance

4. Different Ways to Monetise Your Facebook Page

1. In-Stream Ads

• Ads inserted in your videos
  
• Higher CPM (Cost per 1000 impressions) for long-form content

2. Branded Content (Paid Partnerships)

• Collaborate with brands and tag them
  
• Use Facebook’s Branded Content Tool

3. Fan Subscriptions

• Followers pay monthly (₹89 to ₹449)
  
• Offer exclusive content or shoutouts

4. Facebook Stars (Live Monetisation)

• Viewers buy and send stars during your live sessions
  
• Earn ₹0.70 per star

5. Affiliate Marketing

• Promote products through affiliate links
  
• Earn commission on every sale

ALSO READ – Is Digital Marketing a Good Career Choice in India? Pros, Cons & Growth Explained

6. Paid Online Events

• Host webinars, workshops, or live events
  
• Charge a fee for virtual entry

5. Best Practices & Tips to Succeed in 2025

• Post at least 3-5 times a week
  
• Focus on videos, especially Reels and live streams
  
• Use trending hashtags and geo-targeting
  
• Build a community, not just an audience
  
• Leverage insights from Meta Business Suite
  
• Use Facebook Groups to create deeper engagement
  
• Cross-promote on Instagram & WhatsApp

6. Common Mistakes to Avoid

• Posting plagiarised or copyrighted content
• Ignoring Facebook’s monetisation guidelines
• Low video quality and lack of subtitles
• Spamming users with too many links
• Infrequent posting or page inactivity

7. Real-Life Success Stories from India

Ankur Warikoo

Started creating short business & motivation videos — now uses Facebook for both ad revenue and brand collaborations.

Chef Sanjeev Kapoor

Uses Facebook to stream cooking videos, collaborate with kitchen brands, and promote his books & courses.

ALSO READ – What is Social Media Marketing? A Complete Beginner’s Guide (2025)

Key Takeaways

• Facebook monetisation in India is accessible for pages with consistent engagement, original content, and adherence to Meta’s monetisation policies.
  
• Multiple revenue options available, including In-Stream Ads, Brand Collaborations, Paid Subscriptions, and Affiliate Marketing.
  
• Pages must meet minimum criteria, like 10,000 followers or 600,000 watch minutes in the last 60 days, to qualify for certain features.
  
• High-quality video content is the fastest-growing monetisation channel on Facebook India.
  
• Facebook’s Creator Studio and Meta Business Suite are essential tools for monitoring insights and revenues.

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Conclusion

Monetising your Facebook page in India in 2025 is realistic, scalable, and highly rewarding — provided you follow the right strategies and meet Facebook’s guidelines. Whether you’re a budding content creator, small business, or influencer, now is the time to build your digital brand and start earning from it.

Explore more blogs to learn more about Digital skills

FAQs

1. How many followers are required to monetise a Facebook page in India?

• You generally need at least 10,000 followers for In-Stream Ads and Fan Subscriptions.

2. Can I monetise a personal Facebook profile?

• No, only Facebook Pages are eligible for monetisation features.

3. Is Facebook monetisation free?

• Yes, but Facebook takes a cut from revenue generated (especially from stars, subscriptions, and ads).

4. How can I check if my page is eligible?

• Use Meta Creator Studio > Monetisation> Eligibility section.

5. Can I use Facebook ads to grow faster?

• Yes, promoting your page through Facebook Ads can speed up growth.

6. What type of videos make the most money?

• Long-form videos (over 3 minutes), especially those with high watch time and engagement.

7. Do I need a GST number for monetisation in India?

• Not mandatory for creators, but for businesses earning through brand deals or paid events, GST is recommended.

8. Can I monetise Facebook Reels in India?

• As of 2025, Reels Monetisation is rolling out, but is not yet fully available in India for all users.

9. How often should I post to maintain monetisation?

• At least 3-5 quality posts per week are ideal for sustained engagement.

10. How do I receive payments from Facebook?

• Via bank transfer or PayPal, after setting up your payout information.