Creating a new Instagram account is exciting for about ten minutes. After that, reality hits. Zero followers, two likes from friends, and one view, which is probably your own. This is completely normal. Every popular account you follow today once sat in the same quiet corner of Instagram.
The first 30 days are not about becoming famous. They are about training Instagram to understand you and proving that you are not a random account that will disappear after a week. If done right, this phase can bring steady and free Instagram followers without shortcuts or risky tactics.
Let us walk through what truly works, step by step.
Why Instagram Treats New Accounts Differently

( Source – socialboosting.com )
Instagram wants people to stay on the app longer. New accounts are tested to see if their content keeps users watching, liking, commenting, or sharing.
This testing phase is crucial. Instagram checks three main things:
-
Are you posting consistently
-
Are people reacting to your content
-
Are you interacting like a real person
If these signals are positive, your content slowly reaches more people. That is how organic growth begins.
Day 1 to Day 3: Fix the Basics Before Posting Anything
Many new creators rush to post but forget the foundation.
Profile optimisation checklist
-
Profile photo should be bright and clear
-
Username should be easy to read and remember
-
Bio should explain what you offer in one or two lines
Example of a good bio
“I share simple fitness tips for busy people who hate gyms”
This instantly tells visitors what to expect. Clear profiles get more followers.
ALSO READ | Why Free Instagram Followers Matter More Than Paid Ones for Long-Term Growth.
Day 4 to Day 7: Start Posting Without Overthinking
Your first few posts do not need to be perfect. They need to exist.
Content rules for the first week
-
Focus on reels over photos
-
Keep videos under 30 seconds
-
Start with a hook in the first two seconds
A hook is the opening line or visual that stops people from scrolling. For example
“This mistake killed my reach for 2 months”
Instagram notices watch time. If people stay till the end, your reach improves.
Understanding Reels Without Complicated Terms
Reels are short videos shown to people who do not follow you. This makes them powerful for new accounts.
Why reels work:
-
They are pushed to explore and feed
-
They help Instagram test your content with strangers
-
They can go viral even with zero followers
You do not need fancy edits. Clear message beats fancy transitions every time.
Day 8 to Day 15: Engagement Becomes More Important Than Posting
Posting content is only half the work. The other half is engagement.
What engagement actually means
Engagement is any action people take on Instagram. Likes, comments, shares, saves, profile visits.
Instagram also tracks how you engage with others.
Daily engagement routine
-
Spend 20 to 30 minutes engaging
-
Comment thoughtfully on posts in your niche
-
Reply to every comment on your posts
This signals that you are part of the community, not just posting and vanishing.
Hashtags Explained in Simple Words
Hashtags help Instagram categorise your content. Think of them as labels.
Wrong approach:
Using only popular hashtags with millions of posts.
Right approach:
Mixing small, medium, and niche-specific hashtags.
Ideal hashtag structure
| Type | Example | Count |
|---|---|---|
| Niche hashtags | fitnessforbeginners | 5 |
| Medium hashtags | homeworkout | 5 |
| Broader hashtags | fitnesslife | 3 |
This gives your content time to be discovered instead of getting buried instantly.
Day 16 to Day 23: Let Data Guide You
By now, you will see some numbers. Views, likes, comments.
Instead of guessing, observe patterns.
Ask yourself:
-
Which reel got more watch time
-
Which topic got comments
-
Which format worked better, talking or texting
Repeat what performs well. Instagram rewards repetition of successful formats.
Why Following Random People Slows Growth
Many new accounts follow hundreds of people, hoping for follow-backs. This looks unnatural.
Instagram limits actions for new accounts. Excessive following can trigger restrictions.
Better strategy
-
Follow accounts in your niche
-
Engage first, then follow
-
Follow slowly, 10 to 20 per day
This builds genuine connections instead of inflated numbers.
ALSO READ | How Many Followers on Instagram to Get Money From Reels, Posts, and Stories.
Free Followers Versus Fake Followers
Free followers earned through content are real people. Fake followers are bots or inactive accounts.
Why fake followers are harmful
-
They do not engage
-
They lower your engagement rate
-
They confuse the algorithm
Instagram prefers smaller active accounts over bigger silent ones.
Day 24 to Day 30: Expect a Small Breakthrough
Most new accounts experience one reel performing better than others around this time.
This does not mean instant fame. It means Instagram is testing your potential.
When this happens:
-
Do not change your strategy
-
Post similar content again
-
Stay consistent
Growth often comes quietly before it becomes visible.
Realistic Growth Expectations for New Accounts
| Time Period | What You May See |
|---|---|
| Week 1 | Very low reach |
| Week 2 | Slight increase |
| Week 3 | One reel is performing better |
| Week 4 | Consistent profile visits |
One viral reel can change everything, but consistency creates more chances.
Mistakes That Kill Growth Early

( Source – macroviewpoint.com )
-
Posting once and disappearing
-
Changing niche every week
-
Copying big creators without context
-
Focusing only on follower count
Instagram rewards patience and clarity, not desperation.
Need Videos, Creators, or Regional Content for Your Brand?
Boss Wallah helps brands plan and execute video content at scale, without managing multiple vendors.
We work with companies to:
- Shoot large volumes of short-form videos using real creators and studio setups, suitable for social media, websites, campaigns, and launches
- Adapt the same videos for different languages, regions, and platforms, so one shoot works across India and global markets
- Launch products or campaigns through dozens or hundreds of creators, all managed, tracked, and reported in one system
- Support brands with ongoing content, launches, regional expansion, and performance-focused campaigns
Whether you need videos for a new launch, content for multiple markets, creator-led visibility, or a steady content pipeline, Boss Wallah acts as a single partner handling production, creators, and execution end-to-end.
👉 Click here to see how Boss Wallah works with brands and what we can build for you
Final Thoughts
Free Instagram followers for new accounts are earned, not unlocked. The first 30 days are about building trust with the platform and developing habits that support long-term growth.
Focus on clear content, consistent posting, honest engagement, and learning from results. Do this well, and followers become a natural outcome, not a daily frustration.